Custom web development - built right, fast, indexable.
Most "custom development" agencies build sites that look great but fail Core Web Vitals, ship without schema, and need a rebuild for SEO a year or two later. We build sites that ship optimized from day one - because the same person writes the code and runs the SEO.
Custom development is most often where SEO goes to die.
Most agency-built custom sites have the same problem: gorgeous design, custom React components, lazy-loaded everything - and zero SEO. The developer never thought about schema. The CMS does not support hreflang. The hero image is a multi-megabyte PNG. Six months after launch, the marketing team is begging to migrate to WordPress because the custom site does not rank.
We avoid this trap by treating SEO as a code-level concern from day one. Every component renders schema. Every route ships hreflang. Every image is optimized at build time. The same person writing the code is also running the SEO - which means the second never gets dropped for the first.
We pick stacks based on what your site actually does, not based on what we want to learn next. Astro for static marketing sites, Next.js when you need interactivity, WordPress when content workflow is the priority. The right tool, not the trendy one.
Pick what fits.
Fixed-fee builds, NIS excluding VAT, priced after a scoping call. Web apps, multi-integration B2B portals and headless builds get a separate spec and quote.
One-time development
From ₪8,000 one-time + VAT
Priced by requirements and project complexity. You get the full number before work starts, with no add-ons appearing halfway through.
- ✓Full functional specification
- ✓Custom development on WordPress, or the stack that fits the project
- ✓Custom plugins and integrations
- ✓Search engine optimization
- ✓Performance + Core Web Vitals
- ✓30 days of warranty and support after launch
- ✓Training + basic documentation
- ✓Marketing copy and videos available as an add-on
Everything covered.
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Stack picked for the job
Astro for static marketing sites (cheapest hosting, fastest pages, best SEO). Next.js when you need interactivity. WordPress when content workflow is the priority. We pick what fits, not what is trendy.
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Core Web Vitals from day one
Every site ships green: LCP under 2.5 seconds, CLS under 0.1, INP under 200ms - the thresholds Google calls good. We test on mobile, not just your office WiFi.
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SEO architecture
URL structure, internal links, schema, hreflang, sitemaps - planned during the build, not added afterward. A site that ships with bad SEO costs far more to fix later.
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Real CMS integration
If you need to update content yourself, we wire a real CMS (Sanity, Contentful, Decap, or WordPress as a backend). No "send us a Google Doc and we will update it" workflows.
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Hosting setup
Cloudflare Pages (free, fastest) for static sites. Kinsta or WP Engine for WordPress. We help you set up the account, but you own it - no vendor lock-in.
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Source code transfer
Full source code in your GitHub or GitLab on day one. We work in your repo, not ours. You own everything, you can fire us anytime, you can hire any developer to continue the work.
Frequently asked
Why Astro over Next.js for marketing sites?
Astro ships less JavaScript by default. For a marketing site that does not need heavy interactivity, that means faster pages, better SEO, lower hosting costs. Next.js shines when you need real-time interactivity or app-like UX. We pick based on what your site actually does.
Do you do native mobile apps?
No. We focus on web. If you need a native app, we can recommend partners.
Can you maintain the site after launch?
Yes - ongoing maintenance is a separate service, from ₪450/mo, with core and plugin updates tested in staging and daily backups. See /en/wordpress-maintenance/. Larger feature work is quoted per project.
What about international SEO (hreflang)?
Built in. We handle hreflang chains, x-default, language-specific schema, and locale routing. Many of our clients run Hebrew + English in parallel - that is our default setup.
Do you do API integrations?
Yes - HubSpot, Salesforce, Zapier, Make, custom REST/GraphQL APIs. Most marketing sites need a few integrations (forms to CRM, calendar booking, payment).
How do you scope and quote?
Discovery call → scoping call → a detailed fixed-price quote, with no commitment on your side. You get the full number before work starts, with no add-ons appearing halfway through. We do not work hourly on builds - flat fee with revisions defined upfront.
Ready for development that ships fast?
15-minute WhatsApp call or video chat. Honest assessment, no sales pitch.